A lot of people associate explainer videos with spending a lot of money and time and a lot of stress, but doesn’t always have to be the case. While the money and the time what you invest in your video is something that you can control depending on what your budget is and how much time you want to actually put in, something that you can do to make things easier for your self is get more organized and cut down on the stress portion of the process and the best way do to that is by writing the script for the video. A lot of people forget about this step and think they can figure things out as they go, but that’s where all the problems come up so in this article we will give you a few tips on how to write the perfect script for your video.
This is essential because keeping the script short also results with an explainer video that is short, which is essential if you want to keep the attention of the viewers till the end of the video and ultimately have them buy the product or service that you are offering. Multiple studies have shown that the ideal length for these videos is somewhere between one and two minutes, and while this may seem scary, it really isn’t. This is actually just enough time for you to cover the key features without losing the audience midway and all you have to do is look at the product, figure out what makes it stand out the most and base the script on that.
ALWAYS CALL TO ACTION
This may just be the most important part of your video because without you giving a call to action, your viewers won’t know what to do next. This is something that will appear at the end of the video and be on the screen for a few seconds which will give the viewers time to take in the important information like your phone number, email address or any other contact information that you want to add. Using sentences like “Contact us today” or “Visit our site to find out more” in your script are also a good idea, especially if you make sure to include them in the video verbally.
MAKE SURE THAT YOU ARE TELLING A STORY
This is another thing that people forget about which results in explainer videos that are simply bad. Now, don’t get us wrong, you definitely need to present the audience with a problem and solution scenario and add some statistics here and there because those things to do work, but instead of just presenting them as dry information you need to make sure that you instead write a script that will incorporate these factors into a story. Stories are important because they connect with the emotions of the audience, they can make them laugh or cry and this makes the video a lot more engaging and something that the audience will remember, and hopefully pass on to other people. So always remember to write a script that tells a story that people will connect to because that will definitely help you sell products.
GET SOMEONE ELSE TO DO IT FOR YOU
A lot of people out there simply aren’t creative and no matter how much advice we throw at them they will have no idea how to write a script, and if you are one of those people then don’t be afraid because there is a solution for that as well and that solution is simply don’t do it. Instead, find someone that will do it for you. There are professional scriptwriters that know how to write a script that will sell because that is what they do for a living, so putting this task in the hands of a professional can sometimes be the best move you can possibly make.
We cannot point out enough how important the script is and how much of a difference it will make to your explainer videos. It will make the video more cohesive, give it a better shape and give you an idea of how it will look before you even start making it. You get to look at your business while writing the script and put in all of the important points and capture the audience with what you think makes the product special, which is what any explainer video is all about.